Welcome to Yorkshire
GARDENS CAMPAIGN
The business objective: Welcome to Yorkshire wanted more 18–40 year olds to visit their wide range of gardens.
The creative solution: I developed a visually dynamic sub brand, which was integrated across all marketing activity including a microsite, event programmes, magazines, exhibition stands and calendars. The magenta of the colour palette contrasted with the stunning photography to create an illustrative style that really resonated with the younger audience.
“Chris made it his mission to truly understand us and what we wanted to achieve. He ensured that every part of our launch campaign built brand awareness. He really impressed us with his creativity, which has transformed our brand and captured the attention of a whole new audience.”
“Working with Chris has been an absolute delight. He delivered the Verge Break branding with professionalism, enthusiasm and boldness. He really took the time to immerse himself in the company and fully understand what we stand for. I wouldn’t hesitate to recommend him.”
“We loved starting the Brew York Revolution with Chris. He helped us realise our ambitious expansion plan of opening York’s biggest craft beer venue just two years after we opened our brewery. His crowdfunding campaign raised £56k in 21 days with us increasing our target twice. It was amazing to get 41% more than our initial £40k target. He really supported us to take our business to the next level with great creative ideas, which were completely results focused and provided brilliant return on investment.”
SOME OF THE BRANDS I WORK WITH
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