Brew York
BREW YORK REVOLUTION CROWDFUNDING
The business objective: Brew York had ambitious expansion plans and wanted to create York’s biggest craft beer venue through rewards-based crowdfunding.
The creative solution: I developed the ‘Join the Brew York Revolution’ concept which brought craft beer lovers together, as well as delivered wide-ranging marketing activity across print and digital channels. I also created the ‘Brew Yorkers’ community concept, which the crowdfunding campaign resulted in. My creative thinking helped Brew York to achieve their ambitious expansion plans by raising over £56k in 21 days which was 141% of their initial £40k target.
BRANDING
ILLUSTRATION
DESIGN
“Chris made it his mission to truly understand us and what we wanted to achieve. He ensured that every part of our launch campaign built brand awareness. He really impressed us with his creativity, which has transformed our brand and captured the attention of a whole new audience.”
“Working with Chris has been an absolute delight. He delivered the Verge Break branding with professionalism, enthusiasm and boldness. He really took the time to immerse himself in the company and fully understand what we stand for. I wouldn’t hesitate to recommend him.”
“We loved starting the Brew York Revolution with Chris. He helped us realise our ambitious expansion plan of opening York’s biggest craft beer venue just two years after we opened our brewery. His crowdfunding campaign raised £56k in 21 days with us increasing our target twice. It was amazing to get 41% more than our initial £40k target. He really supported us to take our business to the next level with great creative ideas, which were completely results focused and provided brilliant return on investment.”
SOME OF THE BRANDS I WORK WITH
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